Snapchat has also additionally released a lot of new innovative tools to allow fans support their favourite team using the Snapchat program. The listing of tools that were designed specifically for IPL 2018 fans comprises custom Stickers, Filters, and Lenses. Among other programs, IPL-focused Lenses will transform users into a helmeted player with the group anthem playing the backdrop. These Lenses are pushed automatically in every group’s state. Otherwise, users can scan their favorite group’s Snapcode from Snapchat to start the action.
Snaps created from the four spouse IPL teams will be featured in the Discover section of this Snapchat app. These are touted to provide fans with exclusive glimpses of this activity that won’t be available through other resources.
“We’re so eager for Snapchatters to be able to catch behind the scenes action by their favourite players, cheers teams, and share at the IPL 2018 frenzy with their friends and loved ones!” Said Ben Schwerin, Vice President of Partnerships, Snapchat, in a statement announcing the most recent partnership.
Formerly, Hotstar declared virtual reality (VR) streaming of IPL matches this year via its digital platform. Telcos for example Reliance Jio, BSNL, and Airtel also announced their offerings to get IPL 2018. In Addition, the Airtel TV program started offering free IPL accessibility via Hotstar.