Datally, the new service, lists data consumption by app and enables users to shut off info transmissions by apps of their choosing, Google group product manager Josh Woodward told Reuters in an interview. It also provides a directory of local Wi-Fi networks that includes user opinion on their quality.

The offering is the latest in Google’s Next Billion Users division, an internal effort to make internet services more accessible to people in countries where technology infrastructure is not as fast or affordable as in the United States or Western Europe.

Previously, Google announced a peer-to-peer payment app aimed at Indian consumers and also a low-bandwidth version of YouTube.

A few Datally functionality is available within the settings pages of Android smartphones, however, Woodward said he anticipates the specialised app will make it easier to understand the options.

During testing of Datally, program developers inside and outside Google initially voiced concern regarding the effects of users limiting their services’ information accessibility, Woodward said.

Nevertheless, they warmed to the idea since they saw that users welcomed data consumption by “programs they really like,” Woodward said. “The visibility gives users more confidence to use those apps.”

Talking about the new program, Caesar Sengupta, Vice President, Next Billion Users, Google, in a blogpost said, “Mobile data is expensive for many people around the world. And what is worse, it’s difficult to figure out where it all goes. That is why we built Datally, a program which helps you to control, save more and do more with your data. We’ve been testing Datally in the Philippines for the past few months, and people are saving up to 30 percent in their data.”

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